Advice Every Overwhelmed Creator Needs to Hear
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Hey Creator As someone who works with content creators every single day, I know that many of you reading this feel overwhelmed and anxious about your future. Most people treat content creation as a hobby but if you’re reading this, you’re more than likely the type that wants to treat it as a career and a business and that makes every decision much scarier than it would be if you were purely doing this for fun. Just keeping up with the changes of algorithms and platform policies on top of finding the time and scraps of spare energy to even make anything at all and feel impossible on top of a regular 9 to 5 job. If this is what you’re going through, not only is it perfectly normal, it’s completely reasonable. You have every right to feel overwhelmed right now. I’m going to give you some directed advice; content becomes much more manageable and much less overwhelming when you learn to make it fit within your life instead of forcing your life to revolve around the content. You’re not doing yourself or your audience and favors when you film exhausted after a long day at work. Those late night editing sessions are not your best work. Yes, some people are “night owls” but editing for long sessions at night usually doesn’t work out. Instead, I recommend that you consider the benefits of meaningful mornings and waking up earlier in the day and being able to have rooms of focus in due deep with the first of the day’s energy, before you have any other demands on your time. When you come back from a long day of work, don’t feel tempted to rush into creator mode. It’s OK if you want to spend a small 30 minutes or so doing something that benefits your content. But if you try to do much more than that, you have a high chance of just being exhausted while under performing. On your days off if you can batch record content and prioritize content, that may be a lower lift instead of trying to pursue high effort content that might be a stretch for where you are in life right now, you will find that you’re able to be more consistent and to also refine your speed and skills. This doesn’t mean you’re making slop for work with content, but in the early stages of your creator journey, the truth is that more time more effort and more energy doesn’t necessarily mean better results and more views. In fact, the thing that will help you, the most is just establishing momentum, good habits and build it systems that are going to allow you to not only improve your quality but to control your quality consistently. The reason so many working class creators feel overwhelmed is because they are over working usually in the form of over editing their content, and trying to compete with creators that already have 40 hours a week to make content uninterrupted and undistracted; or even creators who have the support of teams. You can scale back, you don’t have to be perfect right now, and being patient will serve you better. Prioritize doing the best you can, with what you have, where you are… Instead of pressuring yourself to “make the best videos possible”. You don’t need to be an overnight success, at the expense of 100 sleepless nights. Make creating content “right-sized” in your life.
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