Lack of Consistency is Killing Your Content
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Hey Creator, This may feel cliche, but consistency is still the most reliable metric for success. More than luck, more than passion, more than anything else. I’ve worked with over 700+ creators over the last few years, and have seen more data than most people can imagine. The algorithm always promotes to you the 0.0001% of outliers who go all-in on “quality over quantity”, but for all intents and purposes that is “rich people doing rich people things”, because they can. If you’re 23 years old and have been making over $10,000 a month since age 17 doing content creation, by all means, it makes perfect sense to only post “bangers” that cost you $20,000 per video to upload every 2 months, and make a YouTube short every other week that cost you $1000 to make. That is not reasonable for the working class creator, over 30 with a family and full-time job. It’s not reasonable for the 26 year old creator struggling to keep up with student loan payments. Here is the harsh truth, the entire Creator Middle Class is built on consistency and not just in terms of upload frequency, but on niching down to a community and having a clear signal that attracts a tribe. While this won’t help you go viral and “blow up” your channel, it will put you in a position to build a back catalog that keeps brining in money through residual ad revenue over time. ​ Here are you priorities for each format:
Here is an example of my “Shorts Blitz” strategy in action when it comes to the power of consistency even when it comes to YouTube Shorts, which people have notoriously said “can’t make real money”. The revenue here in the screen shot $14,000 is almost exclusively from YouTube Shorts revenue and didn’t rely on luck or viral video views. In the previous month Jake hadn’t even made $500 from YouTube even though he had several high performing long form videos. ​ Here is what changed using the Shorts Blitz:
By just posting more of what people proved they wanted to watch and being reliable Jake was able to become a full-time content creator in his first year, and all that was required was obsessive levels of consistency. The sheer amount of overall Short form views he was able to get, outweighed long form by such a degree that even daily long form videos (which would be much harder to make) would not have had the same result unless he posted at least 3 long form videos per day… We’ve seen similar results with completely different approaches to consistency in long form and live streaming. This is NOT to tell you to become a daily content creator, but to show you how dramatically just changing ONE thing can matter, and why that one thing is usually consistency. Not everyone can make “banger” viral videos, and not every niche in YouTube supports that sort of thing. Most creators can’t afford it, so viral videos aren’t an accessible strategy. The thing that is universally accessible to any content creator is consistency. In my own creator journey, I went from 20,000 to 100,000 subscribers in 14 months, just by obsessing over consistency, and if I had clarity at the time and more confidence, I’m fairly certain it would have been 200,000. Consistency and the Compounding Effect, is more powerful than you can possibly imagine. It’s not the sexiest strategy but it is the most reliable one that anyone can use at any time to succeed.
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