The Most PROFITABLE Content Strategy for Creators
Hey Creators,
What if I told you that I've been giving away a $100,000 Strategy for Content Creators in plain sight, for FREE, for about 6 Years?
It goes beyond DIVERSIFY YOUR INCOME STREAMS which I do constantly preach throughout my content and platforms. The idea here is to combine Revenue Diversity, with LONGEVITY, and to qualify a PROFITABLE NICHE.
Also if you missed it earlier we are doing a 50% OFF HOLIDAY SALE on the Brand Deals Starter Kit, YouTube Starter Kit, and the Canva for Creators Course until January 16th (giving you a few paydays to get this deal). Use Code: HOLIDAY50 at checkout.
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What Makes a Niche Profitable?
When considering a profitable niche most creators only focus on high CPM/RPM niches in YouTube from an Adsense standpoint. I've made a video you can watch here covering Profitable Niches on YouTube.
What most don't consider is whether that niche also has great sponsorship opportunities. Some niches do very well in views and can earn significantly from Adsense but only if views are high, and lack sponsor opportunities or the ability to create and sell digital products, meaning they rely on Ad Revenue, Donations, and support through Merchandise Sales. This is typically the upper limit of monetization for many creators.
Several things make a niche profitable for a content creator:
- Size of Total Addressable Market
- Demographics and Psychographics
- Disposable Income of Market Segment
- Diversity of Income Opportunities
- Blue Ocean vs Red Ocean
- Sustainability of Your Content and Niche
Breakdown of my 2023 Income Streams (Estimates)
The majority of my income as a content creator doesn't come from any one source currently but a large amount of it is Brand Partnerships and that will likely be the case in 2024.
The key here is income diversity and even within Awesome Creator Academy where I sell a Group Coaching Program, Digital Products, and 1 on 1 Coaching, there is also diversification.
My physical products including books and merchandise have diversification, and the YouTube Partner Program (YPP) has diversification built into it, in the form of Donations, Channel Memberships, Ad Revenue, YouTube Premium Revenue, and more.
The recurring theme here is DIVERSIFICATION is the key to a robust and sustainable creator business.
When it comes to Creator Monetization I'm focusing on ways to monetize more OFF-PLATFORM rather than prioritizing getting more views and Ad Revenue from the YouTube Partner Program.
By focusing on Awesome Creator Academy and promoting it in more of my own content I can not only keep more of the revenue but also by creating real value with things like BOOKS, Digital Downloads, and My Membership, I have a more direct impact on my audience than if they just consume content from me on a platform I don't own.
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DIVERSIFYING YOUR MONETIZATION AS A CREATOR
- Platform Revenue (YPP and Creator Funds etc.)
- Fan Funding Donations (Superchats, Bits, etc.)
- Memberships (Membership Websites & Patreon)
- Physical Products (Print on Demand and Books)
- Digital Products (Templates and Courses)
- Sponsored Content (Brand Deals & UGC)
- Affiliate Links (Amazon Influencer & SaaS
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DIVERSIFYING WITH YPP (YouTube Partner Program)
- YouTube Ad Revenue
- YouTube Shorts Ad Revenue
- YouTube Premium Revenue
- YouTube Super Chats (Live & Premiers)
- YouTube Super Stickers (Vods & Shorts)
- YouTuber Super Thanks (Vods & Shorts)
- YouTube Channel Memberships
- YouTube Shopping Merch
- YouTube Shopping Affiliates
- YouTube Brand Connect (Sponsors)
INTRODUCING CREATOR SUCCESS BLUEPRINTS
We have a new product to introduce to you, Creator Success Blueprints! This is a collection of PDF Frameworks we have built that will help you establish best practices and systems for every aspect of operating as a successful content creator!
Most creators don't share their systems and processes, so our aim with this affordable ($9.99) product is to give you access to that uncommon information and make it easy to understand.
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Why Evergreen Content is the Secret to 6 Figures...
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Something that is not spoken about enough, is evergreen content and its capacity to earn money indefinitely or at least long term.
Most creators focus on content getting views as quickly as possible because it validates them and makes them feel less insecure. Seeing a video slowly struggle to get views feels embrassing for most content creators.
I will let you in on a secret... if I could manage to sustatin it I would post every single day and ignore the amount of individual veiws, which completely flies in the face of most YouTube advice and specifically what MrBeast preaches...
In my case I would be doing this becasue I'm not an entertainment channel, and because I have proven this works in the past.
If you're in a high CPM/RPM niche and post every single day, and the content also isn't something that will be irrelevant in 3 weeks, you are quite litearlly printing money every single time you upload.
In information based niches or in entertainment niches that don't prioritize over the top production, such as commentary, reactions, news, and so on, daily content is fine and so are fluxating views.
The top 0.3% of content creators with over 1M subscriber counts tend to prioritize these high view counts being consistent because its a standard among their peers and for the sake of brand deals.
However if you're in a niche where you content is at the standard threshold of quallity or a cut above and you can upload more often than most of your peers, and it is brining in money, you have a tremendous opportunity to become high inomce.
This is especially true if you have a buying audience that will purchase your products or things you recommend through affilate links.
When combined with the fact you can do more frequent sponsored videos, it is a gold mine in the making.
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My INSIDERS Take on Brand Deals and UGC...
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When it comes to brand deals several things are overlooked by Creators constantly that limit their ability to earn more revenue in their partnerships.
This ranges from not securing long-term contracts for 6-12 months from their brand partners to not knowing how to negotiate or increase the value they offer beyond their reach or audience size.
We offer quite a bit in the Brand Deals Starter Kit to help Creators with their initial brand deals and to improve their ability to sell themselves using our media kit templates. My media kit is a primary example.
However, there are so many opportunities overlooked by Creators including the fact that Creators with small audiences but GREAT PRODUCTION or the right look and personality can become UCG Creators (User Generated Content) and can produce content for the brands under the brand's account, rather than leveraging the Creator's audience. Tapping into a creator as a talent often has several benefits compared to hiring an agency or acting talent on the brand's end.
This is something I intend to cover in my upcoming live streams and podcast episodes where I dive deeper into Creator Monetization.
In early 2024 we will also be releasing the Brand Deal's Secrets course.
If you want to be able to preorder the Brand Deals Secret's Course before it releases and get access to one of our exclusive Live Brand Deals Workshops as a Bonus, email support@awesomecreatoracademy.com with the subject line Brand Deals Course.
CREATING MORE RESOURCES FOR YOU
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We've been trying to create more resources for you over at Awesome Creator Academy to build the ultimate Creator Education Business. This includes our library of articles and videos to help you navigate becoming a full-time content creator.
Check out our Academy Member Pro Group! We offer 2 Office Hours Sessions Every Week.
You Will Get Access to All of Our Current and FUTURE Digital Products and Courses as long as you are a paying monthly member!
On top of all of that, you will be part of a community where you can get feedback and accountability partners!
CREATOR NEWS AND UPDATES
Here are some great videos and other content #TeamRoberto has for you!
- š¬ YouTube Will Demonetize Your Channel For Thisā
- āļø How to Find an Audience Avatar and Niche Downā
- āļø YouTube Going All in On AI Toolsā
- āļø X/Twitter Ad Revenue Surprises Creatorsā
- š¬ Why 97% of YouTubers Fail and How to Succeedā
- š¤ Interview with Nathan Barry from ConvertKitā
- š¤ Interview with iJustine!ā
- š§ Music to Help You Feel Less Stressedā
Have A Question and Need a Quick Answer? ā”ļø HMU on Twitterā
My Top 10 Favorite YouTube Toolsš Keyword Research (Tubebuddy) https://tubebuddy.com/awesome ā š¤ Repurposing Content (OpusClip) https://geni.us/getopusclip šµ Music (Epidemic Sound) - https://robertoblake.com/go/epidemicsoundā š Closed Captions (Rev) - https://robertoblake.com/go/revā š¬ Live Streaming App (Streamyard) - https://robertoblake.com/go/streamyardā š Make and Sell Merch (Spreadshop) https://geni.us/getspreadshopā š YouTube Optimization (VidIQ) - https://vidiq.com/robertoā šØ Hire Freelancers and Artists (Fiverr) - https://geni.us/getfiverrā š Learn New Skills (Skillshare) - https://geni.us/getskillshareā š” Get Inspiration from Outlier Viral Videos (1of10) https://geni.us/get1of10comā ā My Favorite Business Toolsš Courses and Membership (Kajabi) - https://kajabi.com/robertoblakeā š© Grow Your Own Email List (ConvertKit) - https://geni.us/convertkitfreeā š Web Hosting and Domains (Bluehost) https://robertoblake.com/bluehostā š° Bookkeeping and Taxes (Bench) https://mbsy.co/DS6S7ā šø HR and Payroll (Gusto). https://robertoblake.com/gustoā ā YOUTUBE FILM GEARšø Budget YouTube Kit https://kit.co/robertoblake/the-budget-youtube-kitā š„ Pro YouTube Kit https://kit.co/robertoblake/the-pro-youtube-kitā š¬ Roberto Blake YouTube Kit https://kit.co/robertoblake/the-roberto-blake-youtube-kitā š¤ Podcast Gear - https://kit.co/robertoblake/the-pro-podcasting-kitā ā ** Creator Tools Mentioned Are Affiliate Links, if you use them I earn a small commission at no additional cost to you |
[Some of the links mentioned are affiliate links and if you purchase with them I receive a small commission at no additional cost to you.]
SUPPORT FOR CREATORS
If you have more questions I respond the fastest over on Twitter, I frequently check Tweets using #AskRoberto and I host Twitter Spaces each week where you can ask questions on different topics.
Ask Me Anything @robertoblakeā
Stay Awesome! -R